LinkedIn is a powerful social networking site that was
launched in 2003. Since then, it has grown into a powerful professional
networking hub with more than 259 million users around the world as of 2013
You will agree that opportunities in today’s world are very
competitive. You really have to use every strategy and tactic to remain ahead
of the park. Some professionals say social media is a waste of time, but that’s
not true, at least when it comes to LinkedIn. So if you are not making
effective use of the largest network of professionals in the world then you
losing out big time.
Here are eight 8 ways to build your personal brand on
LinkedIn.
1.
Flesh
out your profile
Fleshing out your LinkedIn profile and updating it regularly
is the first step to attaining authentication within your professional
network. An All-star LinkedIn profile
markets itself. According to Mike H, an Engineering Recruiter at iMPact
Business Group, an all-star profile was the only thing he needed to have
several Fortune 500 firms looking for him like gold. Recruiters are looking for people who can deliver
and by coming ahead of other professionals in the search list, then you are
most likely to get the job. Therefore, you should aim at achieving a 100%
profile.
2.
Get
into action: LinkedIn Groups
There are many LinkedIn groups you can use to map out your
professional interests. Active groups with moderation are the best ones and
have a higher potential to deliver great success. Groups that are not moderated are not
recommended, particularly that have discussions constantly interrupted by spamy
promoters.
Always try to get a feel of the group’s agenda before hoping
in. But I guarantee you that the productive ones will benefit you immensely by helping
you learn, get connections, get opportunities, and get jobs.
3. Grow your LinkedIn network
Expanding your network is one
great strategy to increase access to opportunities. Apart from individual
connections within your network, you can make use of groups to grow your
LinkedIn network. LinkedIn allows you to
join up to 50 groups, just try to join every relevant group – from business,
professional, to alumni groups.
4.
Grab
the chance to show your expertise
Self promotion is often frowned upon in professional
circles. So how do you get over it on LinkedIn? Well, inside LinkedIn there is
a “Question and Answers” section pertaining to every industry. Always try to
answer those questions because each time your answer is selected as the best,
it automatically reflects on your profile and this earns you a lot of
credibility.
5.
Update
regularly
All Linked connections receive either weekly or daily
updates on posts by someone within their networks. Always try to post every other day or on weekly
basis at least if you want to keep your contacts up to date on the strides you
making on your professional front. Prospects will be interested in people they
interact with on regular basis and not dormant accounts.
6.
Recommendations
and endorsements
Always remember to request recommendations from people you
have done a great job for. Endorsements from colleagues or former colleagues are also a
good way of establishing credibility on LinkedIn. If you recommend your peers, they will
definitely recommend you back.
If effectively used, your LinkedIn account will definitely
help you achieve great success in your profession or business. Start using it
today.
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